Blog

I'm not talking about that silly game. We all know that the New Orleans beat the socialist Indianapolis Colts. The real question is who won the ad wars? What was the best commercial? If you can't decide you're not alone. I received my AdRants email newsletter today and they had an interesting article that discussed and pointed to a lot of the expert opinions. Read their full article here http://www.adrants.com/2010/02/no-clear-winner-among-super-bowl.php#more . There overall analysis is:

"So anyway. There were two major themes running through this year's Super Bowl commercials. The first one isn't new. In fact, it's old and tired: the emasculation of men. It popped up in a few commercials throughout the game. The second is new and likely an inadvertent reaction to decades of objectifying women. Men in their underwear. Yes. No less than four commercials had men in various states of undress. someone said even. Someone pointed out even the robot in the Intel commercial wasn't wearing pants. OK, OK, that's a stretch. We know robots don't wear pants. And yes, there were still hot chicks. A Super Bowl can't pass without the appearance of at least a few beautiful babes."

By the way they noted that the clear loser is GoDaddy noting " People are sick of GoDaddy".

I summarized the list of reviewers they mentioned and their picks below:

• USA Today's Ad Meter - Snicker's Betty White/Abe Vigoda
• Mullen/radian6 Brand Bowl - Doritos (the brand, not an individual spot)
• Bob Garfield's - Audi.
• Adland's Ask Wappling - Volkswagon's Punch Buggy ad
• Make the Logo Bigger's Bill Green - Google's Parisian ad
• Hulu is your gig – Doritos consumer-generated House Rules ad
• Barbara Lippert - Budweiser's Clydsdales or Bud Light's Asteroid
• Bob Garfield's Ad review – Google
• The social media geeks - Vizio commercial
• Mashable's Pete Cashmore – Google

Finally my favorite…. I liked the Doritos Dog commercial with the stop dog barking collar switch. It was the only one that was laugh out loud (LOL) for me.